On Monday, executives from Tele-Chek, Inc., the company that verifies customer information for writing checks at retail establishments, announced that its latest product line was to be discontinued, and 500 jobs would be eliminated immediately.
"In a brainstorming meeting last year," said Eugene Banks, CEO, Tele-Chek, "we came up with a few ideas that we considered to be excellent choices for a brand extension. But we could only pick one. We thought about financial products like Cancel-Chek, Redy-Chek, and Take-a-Chek. Then there were the non-financial ideas like Rain-Chek, Chek-Please, and the urban-influenced idea, called Chek-Yo'self. I think that was supposed to be a pocket mirror or something. Nice idea. But one really leapt out and we're disappointed it didn't do better: Spell-Chek."
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